Who can ever forget the scene from The Social Network where Rooney Mara’s character, Erica Albright, hit her limit with Mark Zuckerberg’s condescending attitude?
“You’re going to be successful and rich. But you’re going to go through life thinking that girls don’t like you because you’re a tech geek. I want you to know, from the bottom of my heart, that won’t be true. It’ll be because you’re an a–hole.”
Now, there are a few organizations that might like to tell Mark Zuckerberg off as well, or at the very least, unfriend him. Zuckerberg’s organization FWD.US, originally set up to help in the attempt to pass comprehensive immigration reform has been funding subsidiary organizations supporting the Keystone Pipeline and drilling in The Arctic National Wildlife Refuge. One of these GOP-lead groups, called Americans For A Conservative Direction is currently running this commercial with Linsey Graham.
Politico reports the group plans a seven-figure buy with this and other ads.
Is this really a good move for the founder of Facebook; home to a billion or so active users of all strips, sizes, religious and political persuasions?
One organization with a notable response is CREDO Mobile, (mobile network operator is Sprint Nextel). The phone company’s “Action” division is active in green issues and responded with this ad on…er… on Facebook. Ya, well, any guesses on how that went? From the Washington Post:
The ad was rejected when CREDO tried to post it to the social network. According to an e-mail the company received from Facebook, the ad violates Facebook policies because it uses Zuckerberg’s image.
In a statement, Facebook said it generally rejects “ads that contain Mark’s image because — not surprisingly — in our experience those ads tend to be confusing for users, and frequently misleading. Users may click on the ad thinking it is a message from Mark or from Facebook, not understanding that they are actually in an advertisement seeking to take advantage of Mark’s image.”
A wise man from my alma matter, Dan Schnur, director of the Jesse M. Unruh Institute of Politics at USC, said:
One of the biggest obstacles for a business leader considering political involvement is the potential impact it would have on his client base.
Years and years ago, Michael Jordan was asked why he was not endorsing a Democratic candidate for senator in North Carolina. He said: ‘Republicans buy shoes, too.’
For now, despite a protest outside Facebook’s headquarters yesterday, Zuckerberg and Facebook spokespeople aren’t commenting except to say, “this is not a Facebook issue.”